Let’s be honest: the term Virtual Assistant just doesn’t cut it.
It sounds like a glorified robot, or maybe a cheerful admin on standby for data entry. And while there’s nothing wrong with admin tasks, the phrase Virtual Assistant is a serious undersell of what many of us actually do, and the value we bring to businesses.
In reality, many VAs are high-level, multi-skilled professionals with many years in busy corporate roles. We bring not only technical know-how, but also strategy, project management, customer experience and operational insight. We’re not just “helping out”, we’re partnering with you to build a better, smoother and more profitable business.
Why “Virtual Assistant” feels like a misnomer
1. “Virtual” makes it sound distant or disconnected
Most VAs work remotely, yes, but we’re often deeply embedded in your business. We get to know your clients, your systems, your goals, your quirks. Many of us work long-term with clients and become trusted collaborators, not one-off task-doers hiding behind email.
2. “Assistant” suggests a junior role
In fact, plenty of VAs are former managers, coordinators, executives or consultants. We’ve run events, handled operations, managed teams and streamlined entire systems. “Assistant” doesn’t reflect the leadership and autonomy we often bring to the table.
3. It ignores the range of services VAs provide
VAs don’t just “do admin”. We might handle:
- Inbox detox and email communication workflows
- CRM setup and management
- Project and event coordination
- Copy editing, proofreading and content clarity audits
- Customer service and reputation management
- System organisation and process creation
…and more. We’re organisers, communicators, problem-solvers and strategists.
How to actually leverage your VA
If you treat your VA like someone who just takes tasks off your plate, you’re missing a huge opportunity. Instead, try this:
1. Involve your VA in the big picture
Let them see the full puzzle, not just the piece you’re handing over. If we understand your goals and vision, we can help shape the path to get there.
2. Trust them with systems and structure
VAs are brilliant at spotting inefficiencies and tidying up digital chaos. Give us room to optimise, not just execute.
3. Ask for feedback
You might be surprised what your VA notices. A smart VA often sees client pain points, messy workflows and growth opportunities you’ve missed.
4. Give us ownership, not just instructions
We’re not waiting around for a to-do list. The best VAs thrive on taking initiative. So, hand over outcomes, not just tasks.
So… what should we be called instead?
There is nothing inherently wrong with the term, as long as it is understood that a VA will, most likely, be an experienced and knowledgeable professional.
If you’ve hired a great VA, you haven’t just brought in a helper – you’ve gained a right-hand partner who can transform how your business runs.
So let’s start treating the title “Virtual Assistant” with the nuance, respect and power it deserves. Or, better yet, start telling the full story of what we really do.
Get in touch today and see how I can help you in your business.